Customer Service Training Solutions for Home Improvement Companies
Close More Leads While Learning How to Gain & Retain More Customers with Smart Selling!
Even in today’s digital world, many people prefer picking up the phone and calling a home improvement contractor for everything from roof repair to gutter installation and garage door replacement to pavement installation. As a home improvement contractor, we’re guessing a lot of your leads come through the phone. Put yourself in the consumer’s shoes for a minute:
Their garage door is acting up and they leave for vacation in a few days and want to know their home will be safe and secure while they’re gone. Or perhaps they are looking to put their home on the market and need to replacing the outdated, damaged siding before they do that.
Whatever the situation, one thing is certain: consumers will remember their interaction with the customer service representative who answered the phone. Did the representative sound happy to hear from them or annoyed that they called at a busy hour? Was the representative competent and able to accurately inform them of all the company’s relevant information, like what services you do and do not offer or whether you work exclusive with certain brands and materials, or was the representative not very helpful at all? Could they even reach somebody, or were they put on hold forever or transferred to voicemail?
Whether the consumer’s experience was a positive or negative one, it probably affected whether or not they chose to give their business to that home improvement company and how they feel about that company at this moment. Think about that for a second! That one interaction shaped their whole perspective of that company: Whether it’s able to help them, whether they want to work with it, whether they’d refer it to a friend.
The Smart Selling Advantage for Home Contractors
As a business owner, the way a customer would answer those questions about your call handling team should be of the utmost importance to you. A CSR is usually the first impression a potential customer has of your company, and they have the potential to be the last—making them arguably your most important sales representative. No matter what marketing channel a customer finds your number on, their calls will all go to one place: your customer service representatives. Ensuring that your CSRs provide world class customer service and are equipped with the skills to turn any lead into a sale will pay dividends, resulting in more booked appointments and sales and customers becoming loyal, raving (and referring!) fans. But how do you know how your CSRs are performing, and what can you do about it?
Our team has tracked, recorded, listened to, tagged, categorized, and analyzed over 2.5 million phone calls to find out the answer (many of which were in the home services industry!). In that process, we have:
- Discovered the most common CSR errorsthat lead to missed opportunities and the loss of booked appointments
- Established effective approaches for closing sales over the phone on the first call
- Developed phone lead management reportingthat can help you keep track of and improve both your marketing efforts and CSRs’ performance
- Created proven methods for tracking and recovering lost leads
- Refined customer service training programsthat are tailored to individual companies and CSRs
- Developed proven methods for gaining and retaining customers for residential contracting businesses just like yours
In short, we have learned how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments.
How Smart Selling Works for Training CSRs at Contracting Businesses
Our team believes in using data to guide strategy and realize measurable results. On that note, the Smart Selling process starts with gathering as much data as possible about your home improvement or contracting business and your customer service team.
1. Gather Data
First, we will hold an in-depth intake meeting where we will learn as much as we can about your contracting company’s products, services, and call handling team. Our team will then review your call log in great detail—recording and listening to each of your inbound phone calls. This information will allow us to identify your customer service team’s key strengths and opportunities; for example:
- Does your company get a lot of missed calls? If so, would it be helpful to add another CSR?
- Does your team frequently encounter price shoppers? Do they know how to handle and convert them?
- Do all of your CSRs understand your service offerings and service areas?
- Are you losing potential customers due to long hold times?
2. Develop and Execute a Personalized Strategy
We will then break down our data by individual CSR, which will allow us to create unique goals for each phone call handler that we’ll work towards through one-on-one coaching sessions. Your CSRs will practice Smart Selling concepts during call scenarios that are specific to your industry and team’s needs, and we’ll keep track of their progress with detailed scorecards and regular reports.
3. Practice and Tweak
Finally, we will continue to utilize data from the reports to adjust our strategies as each CSR improves and evolves to the next level. Ultimately, Smart Selling CSR training is a long-term process that must be practiced repeatedly in order for customer service representatives to improve.
Gain & Retain Customers for Your Contracting Business with Smart Selling
Our team can help your home improvement or contracting company extract the most value possible from every phone call. To get started, contact us online or get to know more about us with the video below!
Contact Smart Selling
“The Smart Selling program has been worthwhile for our company. We’ve noticed a difference in the types of conversations our customer service representatives are having with potential customers and…”-Jack Lehr Heating, Cooling & Electric