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About Smart Selling

Learn How to Improve Sales with Our Call Monitoring, CSR Training, and Lead Management Program

Even in today’s digital world, many people prefer picking up the phone and calling a company. Whether you own an HVAC or plumbing company, remodeling firm, or veterinary clinic, a lot of your leads come through the phone. Put yourself in the consumer’s shoes for a minute.

Maybe their air conditioner was out and they were looking for emergency HVAC service. Perhaps they needed a plumbing company to fix a broken toilet. Maybe they were looking for help remodeling their home.

Whatever the situation, one thing is certain—consumers will remember their interaction with the customer service representative who answered the phone. Did the representative sound happy to hear from them or annoyed that they called at a busy hour? Was the representative competent and able to accurately inform them of all the company’s relevant information, like what services it offers and which areas it works in, or was the representative not very helpful at all? Could they even reach somebody, or were they put on hold forever or transferred to voicemail?

Whether the consumer’s experience was a positive or negative one, it probably affected whether or not they chose to give their business to that company and how they feel about that company at this moment. Think about that for a second! That one interaction shaped their whole perspective of that company: Whether it’s able to help them, whether they want to work with it, whether they’d refer it to a friend.

The Smart Selling Advantage

As a business owner, the way a customer would answer those questions about your call handling team should be of the utmost importance to you. A CSR is usually the first impression a potential customer has of your company, and they have the potential to be the last—making them arguably your most important sales representative. No matter what marketing channel a customer finds your number on, their calls will all go to one place: your customer service representatives. Ensuring that your CSRs provide world class customer service and are equipped with the skills to turn any lead into a sale will pay dividends, resulting in more booked appointments and sales and customers becoming loyal, raving (and referring!) fans. But how do you know how your CSRs are performing, and what can you do about it?

Our team has tracked, recorded, listened to, tagged, categorized, and analyzed over 1.5 million phone calls to find out the answer. In that process we have:

  • Discovered the most common CSR errors that lead to missed opportunities and the loss of booked appointments
  • Established effective approaches for closing sales over the phone on the first call
  • Developed phone lead management reporting that can help you keep track of and improve both your marketing efforts and CSRs’ performance
  • Created proven methods for tracking and recovering lost leads
  • Refined customer service training programs that are tailored to individual companies and CSRs

In short, we have learned how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call. To get started, contact us or learn about our services.

Contact Smart Selling

To discuss your team’s call handling performance, please provide us with your information below.

“The Smart Selling program has been worthwhile for our company. We’ve noticed a difference in the types of conversations our customer service representatives are having with potential customers and…”

-Jack Lehr Heating, Cooling & Electric